Timestamp:
1:09 – Personal Factor
2:19 – Backwards Compatibility
3:23 – Social Favors Video
4:05 – Repurposed Ability
5:23 – SEO and Duplicate Content Issues
Transcript
Hi, everybody. It’s Craig with Clipscribe so today I want to talk to you about the question, are videos greater than blog posts, and this isn’t definitely is not any kind of criticism one over the other. But this is a question for you. If you have to choose between the two.
What’s going to give you the most bang for your back?
If you’re trying to grow your business or grow your organization, you have limited marketing ability, what’s going to give you the most bang for your buck? Spending time making videos or writing written content. Okay, and so this is looking at the whole thing.
We’re talking about social media. We’re talking about your website and just general growing an audience and, growing your business or your organization.
So let’s jump right into it. Well, in my opinion, you probably already know is that I think video is, the much better bet and it’s going to give you a lot more bang for your buck.
So why is that? Let’s go over a few reasons why I think video is going to be the winner in this race.
Personal Factor
The number one reason is what I’m going to call the personal factor. If you write an article. I mean, unless you’re really great at telling a story and bringing people in and making them connect with you with your words, which quite frankly is really difficult.
The only way they’re going to get a personal connection with you is when they read, you know, by John Smith or whatever that’s about it. And maybe you have a little picture there. If you make a video, it doesn’t matter how mundane it is and obviously, that’s not great.
Maybe the connection is going to be a mundane one. But the point is you have a much better opportunity of making a personal visual connection with somebody, what do you want to do, you want to improve your know, like, and trust factor and doing that? I mean, that’s really what it’s all about.
That’s what networking is about, that’s what having sales meetings, it’s about, it’s about letting people connect with you. And so the video is going to allow you to do that in spades and written words are not really going to allow you to do that so much.
Backwards Compatibility
Number two, we’re talking backwards compatibility is what do I mean by that?
Well, it’s really simple, videos can be turned into written content, quite easily written content can be turned into a video, but it is usually more difficult and less interesting. Ok, there are apps out there that will let you take the written word and turn it into a video, but because you’re missing that personal factor, it usually doesn’t turn out that great.
You know, you’ve taken something and you’ve made it impersonal. Now, maybe you can turn it into a slide show a personal slideshow, but I think we would all agree that isn’t ideal. The great thing with video is you can turn video into an article, a blog post quite easily and you now have the best of both worlds.
Okay, in a blog post, for example, you can put your video and you can put the text beneath it. So, it’s a win-win there.
Social Favors Video
Next what’s number three social favors video and we’ve all kind of figured this out by now. It’s everywhere. Video is everywhere.
Every social media platform is favoring video overwritten. So if you’re looking to maximize your effect, you want to maximize it on your website, but you also want to be, you know, and search google search any search and you want to maximize your social media effect, then your best bet is going to be video overwritten content which will much more benefit you in the google, you know, realm and search and SEO not as much on social anymore.
Repurposed Ability
Okay, The number four reason is repurposed ability and I don’t know if that’s a word, but I made it repurpose ability, the ability to repurpose. Now, obviously, we already mentioned turning videos into written words, but you can do so much more with a video that you can’t do with written words.
Most people don’t take a blog article and then try to break it up into little sections and I’ll tell you why and the next point, but it doesn’t work. However video, you can not only turn it into a blog, you can turn it into little mini video clips, you can turn it into frame grabs with quotes on them.
You can turn it into a bunch of stuff, you can turn it into videos that are ideally formatted for multiple platforms rather easily. That’s what Clipscribe does. One of the things Clipscribe does, Clipscribe does all the things that I’m talking about, you know in this video ironically right?
So, yeah you’re going to get a lot more mileage out of your video because of all the ways that can be repurposed versus a written article.
SEO and Duplicate Content Issues
And that goes along with number five which is SEO and duplicate content issues. If you don’t know a lot about search engine optimization, google does not like duplicate things.
Okay, they don’t like web pages that are the same as other web pages on your site. They don’t like web pages on your site that are exactly the same as web pages on other websites. And what happens when you have things that are duplicates is they favor usually greatly favor one over the other or they punish you. So if you have a website with a whole bunch of very stuff that’s all the same, you can actually suffer in the search results.
So video is kind of lagging now, I’m sure they’re working on it but it’s still kind of lagging in that where it is, you are in less danger of that happening with video content. And so you can take a video and, you know, turn it into multiple videos and everything and you can have a video on youtube and also have it on your website and also have that as a blog.
And also have those videos on the social media platforms and you’re at less risk of this duplicate content issue. Whereas if you posted a blog and then you tried to cut that up into little pieces and put it in different places, you’re at more risk just because the video is not caught up on all of that yet. So again, you’re going to get more benefit from the video in the long term and multiple different places because of just all that you can really do with it and all the ways it can benefit you.
So these are the reasons I think video is better than blogs and, and look, I don’t know about you, but time is really big to me. I don’t like wasting time. And that’s another reason that I favor video is that I can I know I can sit down, I can make a video like this, it can take me a few minutes and I know that I can have lots of content on multiple different platforms from this one video.
Whereas if I write an article on a blog, it’s going to stay on that blog. And that’s, you know, for me that’s going to be about it. So that’s another reason. It’s just personal. I think it’s easier to create video content once you have a system in place.
I think it’s easier especially for those of you that like to talk and you know, you would have to sit down and really think hard to write something, but it’s easy for you to just talk like you’re talking to a friend or you’re talking, you know, to somebody, you know, if you’re in sales or something like that, for a lot of us, it’s easier for some of us, for some of us it’s not and for those where writing is better formed, then obviously, you know, you’re going to accept that.
So anyway, this is Craig Lillard, everybody with Clipscribe. Thanks so much for watching. I’d love to hear your comments. What do you think? Do you agree? Do you disagree? If you like this video, give me a like and any other feedback you got. Alright, thanks, everybody.
I’ll see you in another video. Or writing a blog post.