How To Make Content
1:15s – 1:50s
Where To Share Links In Content?
2:09s – 2:43s
Future Social Media Updates
2:44s – 3:04s
Make Call To Actions To Links
3:06s – 3:33s
How To Use Cross-Linking
3:54s - 4:19s
Content Compounding Effect
4:42s – 4:57s
How to Make Video Content Searchable
5:39s - 6:05s
Clipscribe Blog Features
6:25s - 6:57s
Can I Add Clickable Links To My Social Media Videos?
Hey, everybody it’s Craig with Clipscribe today, we’re talking about links. How can you make your video content linkable is it even possible to put links into your videos? And obviously, I don’t mean this type of link. I mean the time that you can click on when you put it on the screen.
Well, the short answer to that question is you can’t, you cannot at least as far as I know, technology is changing so fast every time I make a video. I’m thinking is it possible, is there some way out there that I’m not even aware of? So I’m just saying there might be some way to do this that I’m not aware of, but I’m not aware of it.
And what I mean by that is embedding a link into the video itself. So, don’t get it twisted, you might go to YouTube and you might see links popping up on the video and you might think, oh, there’s links in that video, but if you downloaded the video, there wouldn’t be any links in it…
Those links are on the video, they’re just html they’ve been overlaid over the video so that it looks like they’re in the video. An embedded link would be one that you somehow put in the video and then you just sent only the video to somebody by Dropbox or email, a Mp4. Mov and they open it up and there’s a link that they could click and it would take them somewhere.
I’m not aware of technology that allows you to do that at the moment. If there is some, it’s extremely new in most social media platforms, I don’t believe would support it. What can you do and how can you get around this? And what can you do to make your video content linkable?
How To Make Your Video Content Clickable
So, one thing that you can do to make your video content linkable when you can’t put links into the actual video is to link what you can. This is a pretty simple concept. There are a lot of places that you can put link ins when you post your videos to YouTube. There’s a description section and you can put links in Facebook, there’s text that you can put links in as well.
If you put it on a web page, you can put a link in the html. And this is actually better at least at the moment because it’s text that currently gets indexed by social media platforms, by search engines. At present time, and this may be coming very soon, but most social networks and search engines are not transcribing every single video they get and then using that text to let people search off of it.
Okay, that’s probably coming pretty quickly, but at the moment it’s not the norm. So put your links into the text and then in your video, say click link below. Direct people to where the link is. The great thing about that is if you embed a link in a video, you can only put really one link, at least one link at a time, because a video is short.
You don’t have a lot of time to sit there and be like, “Okay, click a link, I’ll wait…” in the description, put as many links as you want. Put links to your web page, put links to your social media, it doesn’t matter.
Increase Potency Links By Cross Linking
You want to increase the potency of the links that you put on your social media content by cross linking. Okay, so, you may not be able to embed a link directly into your video, but again, the benefit of that is that you can put more links into the description into the text series and then you can link that out to all kinds of stuff.
You can link to your social media platforms, you can link to your own web page. You can link all over the place. So, by cross linking your videos together and your networks together, you’re going to increase the effect that your linking is going to have.
Repurpose Your Content
Another way to increase the potency of the links that you add to your video content that you can’t put them in the video itself is you can repurpose your content for what I like to call the content compounding effect.
Income and investing compounding is where you keep your investment grows itself. Well, if you take one video and turn it into multiple pieces of content, that one video has now grown the audience in the reach that it could get exponentially by putting that content all over the place. So whether it’s taking a longer video and taking little short sections out of it, like we plan to do with this video, or taking a video and transcribing it and putting it onto a blog, which I’m going to mention in just a second, all kinds of ways that you can repurpose a single video.
And a lot of times we don’t think through that, and we just put one video up, but you can benefit so much by repurposing your content for that content, content compound effect and let the links do the work for you all across your social media platforms.
Make Your Content Searchable
Another thing that you can do to make links in your videos, even though you can’t embed them in the video is you can make your video content searchable okay, so how do you do that?
Well a lot of us make videos and we post them onto social media and that’s the end of it. Okay, and the problem with just posting video content on social media platforms is many of these platforms are closed platforms or sections of them are closed, meaning google is not indexing them search engine search engines are not indexing them so that if you do a Facebook post if somebody searched for that topic that your post is going to come up and so you’re missing out the benefit that the search engines give you by indexing your content and letting people find it for all eternity basically.
So, one of the things Clipscribe does is allows you to turn your video into a blog post and then you can take that html content posted on your blog along with your video and thumbnails, everything along with links, going to other blog post, other web pages, other social networks.
So, now you’ve really not only amped up the power of your links, but you’ve got that indexable text and linking that’s going to be indexed by Google and so when somebody types in a Google search for something around that topic, your video is more likely to come up and you’re going to get the benefit of the links that you put in it.
So these are some of the ways that you can add links to your videos without actually embedding links into the video itself. And hopefully this helps you out. You want to check out clipscribe.com video marketing software that helps you maximize the attention or amplify the attention your video content gets by letting you add automatic subtitles headlines, emojis, logos, and that allows you to maximize the reach your content gets by by helping you take one video and turning it into multiple pieces of content for multiple platforms.
So, check us out at clipscribe.com and if I can answer any questions, anything I can do for you in the comments below. I would love to do it. Give us a like, it would be appreciated. And thanks again, this is Craig Lillard with Clipscribe and I’ll see you on another video.